IDAM got selected to showcase the work at the 20under35 Design X Design exhibit at Alliance Française de Delhi. It is humbling to be amongst the 20 designers representing the Indian design arena in the field of textile, graphic, product and architecture.
Taking the pantone of the year 2017, Greenery; our USP of hand drawn prints and patterns and our sustainable design initiative, IDAMknits a notch higher, we present our new collection, DOTDOTDOT at this exhibit.
Using the fundamental concept of dots, a small round mark, we derived different variations of the form using several techniques like dry brush painting, stamping and crayons and created patterns.
Accompanying our new collection, is also our interactive installation, JoinTheDots. This installation encourages the audience to identify their design style, pick the colour thread representing that style and join the dots by wrapping the thread around the nails under the alphabets of their name and hence, making their mark.
One can visit the exhibit at the the Galerie Romain Rolland, Alliance Française de Delhi till the 13th February 2017, 12pm – 8pm.
Go visit the exhibit and share your JoinTheDot experience via #DotDotDotByIDAM