Print meets Concrete | IDAM x GOMAADS

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A year ago, when Gomaads got in touch on Instagram to collaborate, our first reaction was how? It’s concrete, and we’re textiles, how are we bringing together these 2 very contrasting materials together? And thus began the journey of multiple meetings, research, hit and trials that led to the new range of home decor products.

Malavika Singh, co-founder of GOMAADS says, ” It all started with seeing IDAM products online and loving the simplicity of design. A simple text on Instagram inbox was sent across and a positive and excited response from IDAM led to this journey!”


It was a first for both the brands and the journey made GOMAADS believe in the beauty of discussing, thinking beyond the box, creating a range that wasn’t thought of by either brand prior to this collaboration. The strengths put together, the sensibilities put together and the delegation/division of works allows us to focus on what we are good at and come up with a total win-win situation! The signature product of Gomaads, the Twistick Clock was merged with IDAM’s signature Ikat print with multicoloured tassels on the stick.



In August 2019, IDAM & GOMAADS launched their collaborative collection that includes, decor products, lighting, clocks and bags. This has been an engaging collaboration that explores the diverse possibilities of the two most interesting and contradicting materials. Just in time for festive gifting, this has been a unique addition to both their portfolio of products.

Gomaads Newsletter-02Gomaads Newsletter-03

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